Who should send email for your company?

Business tips

Who should send email for your company?

The sender name on your friendly Zapier blog email is "Deb at Zapier" because Deb at Zapier—that's me—is actually sending it. I'm writing these words (while jamming to the Encanto soundtrack), uploading the content, and setting it up to land in your inbox.

Is this too much power for someone who's not on an email or marketing ops team? The jury's still out. Here, we look into the pros and cons of sharing email duties—and how to make it happen if you decide to split the work.

Divide and conquer