Why it's time to buck traditional pricing structures

Small business

Why it's time to buck traditional pricing structures

Some service industries charge on the billable hour. Others sell their offerings in pre-established packages. And still others offer yearly subscriptions. But each industry is generally set in its pricing model ways.

Dorna Moini left her job as a lawyer to start a software company—two industries whose pricing structures couldn't be more different. This gave her unique insight into the benefits of challenging the typical models. Here's what she learned.

Consider a change