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 Small business Optimizing your product mix: The Goldilocks of business strategy
Deciding how many products to sell—and how many product lines to have—is an exercise in balance. You can't be everything to everyone, but you also don't want to dip too far to the other side of the scale.
The owner of an online store selling high-end engagement rings at wholesale prices walks through his process of optimizing his product mix and offers tips for how to create that balance for your own business. Recommended reading from the Zapier blog team  Automation 5 ways to use support and service automation
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Optimizing your product mix: The Goldilocks of business strategy
Casual Uniform
February 11, 2021
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