The importance of real-time financials for scaling companies

Small business

The importance of real-time financials for scaling companies

Numbers are hard. But when you're running a business, you can't pretend they don't exist. The further you get from the numbers, the harder it is to run experiments, make effective decisions, and scale.

So where do you start? Bookkeeping. Here, CPA and small business owner Lior Zehtser talks about how important it is to understand your real-time financials—and how you can get started.

Keep your books