Customer reviews: The most important small business marketing strategy

Small business

Customer reviews: The most important small business marketing strategy

As a consumer, you know how important reviews are when making purchasing decisions. As a small business owner, you should value those reviews even more.

Here, the co-founder of a small tour agency talks about how they made customer reviews the center of their marketing strategy. It starts with offering an excellent product or service, but that's only the tip of the iceberg.

Rake in the 5 stars