Small business Consistency: The not-so-secret ingredient in excellent customer service
Once a customer or client chooses your product or service, it's unlikely they're going to go through the trouble of finding a new solution—unless you give them a reason to.
Judith Meyer learned this the hard way. Here, she talks about the importance of consistency in customer service, and how you can set up systems to make sure you're consistent—always. Recommended reading from the Zapier blog team Small business How one company pivoted during a crisis
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